Our story

In 2005, we entered the global market by introducing our Try-and-Buy micropayment solution to handset manufacturers and game developers. Since then we have secured the trust of international brands, such as Samsung, Gameloft, Namco, EA, Sega, and Ericsson etc. Since our inception, we have delivered more than 1.5 billion games in 55 countries worldwide!

Following the success of the micropayment solution, we have expanded into the mobile advertising and social gaming market, building on our solid technical background we produced a unique DIY gaming solution known as the Branded Mini-Games (BMG). When Branded Mini-Games is installed in a mobile shopping app, the daily active users increases, which in turn this results in a greater ROI for ecommerce brands.

BMG is essentially the newest customer loyalty marketing funnel out now. The DIY tool that makes it quick and simple for brands or individuals to create and launch their own ad games for mobile marketing and online marketing.This service has served more than 100 brands (mostly international brands such as BMW, Samsung, KFC for example). This combination gives us rich insights into the secret ingredients of what makes Playables absolutely fantastic! Most brands that have acknowledged the power of our system and in turn worked with us a result, understood this simple fact, ‘simply writing better advertising copy is not enough to stand out and capture the attention of potential customers.’

Pocket Arena is a Web3 Esports & NFT Marketplace service launched in June 2018. All games run in a web browser and Castle Defense launched in July 2021. Castle Defense is an Old-school Clash of Clans style strategy P2E game. In the game, it supports PvP land battle called Castle Arena, and sponsorship with Player and NFT Castle Owner. For the Land battle, the current Switzerland - Lucerne map has been applied to the game. And with these maps, players, and NFT Castles, we made up our own Metaverse, Town. There is no battle between players in Town. The cafe, arcade and Brand Metaverse Zone (BMZ) needed for Metaverse are being added over and over again. The Brand Metaverse Zone is our long-term project. Our goal is to build an NFT loyalty service by providing brands with their own buildings in Town, servicing users with Branded Mini-Games as an event, and giving NFTs as prizes.

Falk supports NFT creation and Marketplace for Web3 game developers. We independently built Ethereum side-chain, Layer 2 for Falk. And game developers are welcome to join Node if they wish. The more Node participants, the more powerful blockchain nodes we build. There is no network fee incurred during NFT transactions. Our revenue model receives protocol fees for NFT transactions.

Our team consists of 40 members with over 17 years experience in games industries – currently located in three countries and headquartered in Baar as Canton Zug, Switzerland.


Providing mobile game solutions that bring the world together.


We act with integrity

We take ownership

We support each other to attain our full potential

We respect our people, partners and communities

We follow our core values and work towards our mission to create and improve business results using game solutions.


Our Services & Products

There is a Metaverse called Castle Town inside a blockchain HTML5 game service called Castle Defense. This service operates on a service called Pocket Arena. Castle Town will house the brand building (Brand Metaverse Zone). Brands support HTML5 mini-games called Branded Mini-Games to their brand customers as a loyalty program. At the same time, brand NFT coupons can be issued. Both HTML5 games and NFT minting can be created directly through a SaaS called Studio. NFT is supported through Ethereum Layer 2 technology called FALK.

Pocket Arena

Pocket Arena’s vision is to create an easy-to-use and trusted gaming ecosystem where people can enjoy playing games, earn digital assets and grow their digital assets.

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Branded Mini-Games

Brands can directly create HTML5 Branded Mini-Games without coding through Studio, which is a SaaS. It also supports Brand NFT minting.

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Falk supports NFT creation and Marketplace for Web3 game developers. We independently built Ethereum side-chain, Layer 2 for Falk.

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Achieve higher engagement, click-throughs and conversions using Branded Mini-Games. Fully-customised HTML5 games that grab your audience’s attention.