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Our story

In 2005, we entered the global market by introducing our Try-and-Buy micropayment solution to handset manufacturers and game developers. Since then we have secured the trust of international brands, such as Samsung, Gameloft, Namco, EA, Sega, and Ericsson etc. Since our inception, we have delivered more than 1.5 billion games in 55 countries worldwide!

Following the success of the micropayment solution, we have expanded into the mobile advertising and social gaming market, building on our solid technical background we produced a unique DIY gaming solution known as the Branded Mini-Games (BMG). When Branded Mini-Games is installed in a mobile shopping app, the daily active users increases, which in turn this results in a greater ROI for ecommerce brands.

BMG is essentially the newest customer loyalty marketing funnel out now. The DIY tool that makes it quick and simple for brands or individuals to create and launch their own ad games for mobile marketing and online marketing.This service has served more than 100 brands (mostly international brands such as BMW, Samsung, KFC for example). This combination gives us rich insights into the secret ingredients of what makes Playables absolutely fantastic! Most brands that have acknowledged the power of our system and in turn worked with us a result, understood this simple fact, ‘simply writing better advertising copy is not enough to stand out and capture the attention of potential customers.’

The Hypercasual & Casual games that we develop for end users are highly requested because we have taken into consideration recommendations and requests from game publishers.

As a rule of thumb, the majority of our games are made in HTML5, and support Google Play on Android. Our aim is to reach as many people as we can with our games, so with this in mind, in the very near future, all games will also be available in the App Store for all iPhone users.

Our team consists of 45 members with over 15 years experience in marketing, advertising, and games industries – currently located in five countries and headquartered in Lucerne, Switzerland.

OUR MISSION

Providing mobile game solutions that bring the world together.

OUR CORE VALUES

We act with integrity

We take ownership

We support each other to attain our full potential

We respect our people, partners and communities

We follow our core values and work towards our mission to create and improve business results using game solutions.

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Our Services & Products

As a rule of thumb, the majority of our games are made in HTML5, and support Google Play on Android. Our aim is to reach as many people as we can with our games, so with this in mind, in the very near future, all games will also be available in the App Store for all iPhone users.

Pocket Arena

The world’s first crypto eSports and virtual in-game item exchange platform for HTML5 games and Playable Ads based on Blockchain Technology. The Crypto Pocket Arena Coin ” POC” shall be issued.

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Branded Mini-Games

Branded mini HTML5 games packed with powerful social features. It provides a smart and easy DIY studio (BMG Studio) where advertisers can create their own branded games without coding.

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HyperCasual & Casual Games

Whether our games are licensed upgrades of popular classics or in-house created, Emoji Games provide end users with immersive, high-quality HTML5 & Mobile gaming that come with level-upon-level of stages.

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  • 100% CUSTOMISABLE GAME GRAPHICS 100%
  • CROSS-PLATFORM, IN-APP & TOUCHSCREEN DEVICES
  • FAST AND AFFORDABLE

Achieve higher engagement, click-throughs and conversions using Branded Mini-Games. Fully-customised HTML5 games that grab your audience’s attention.

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  • INNOVATIVE AD FORMAT
  • IMPROVED USER ENGAGEMENT
  • 3X HIGHER CTR

Introducing a new advertising revolution – Gamification. Interactive and playable banner advertising that can generate higher attention, engagement and click-throughs.