Our story

In 2005, we entered the global market by introducing Try-and-Buy micropayment solutions to mobile phone manufacturers and game development companies. Since then, we have gained the trust of international brands such as Samsung, Gameloft, Namco, EA, Sega, and Ericsson. Since our establishment, we have provided over 1.5 billion games in 55 countries worldwide!

Building on the success of our micropayment solutions, we expanded into the mobile advertising and social gaming market from 2013 onwards. Based on a robust technological background, we developed a unique DIY game solution called Branded Mini-Games (BMG). BMG is essentially the latest available customer loyalty marketing funnel. This tool helps brands or individuals quickly and easily create and launch their own ad games for mobile and online marketing. This service has been provided to over 100 brands, including BMW, Samsung, and KFC.

Starting from 2022, we began upgrading the BMG Studio to offer Branded Mini-Games as a SaaS (Software as a Service) for brand spaces in C-Town. In April 2023, we launched Studio KR. Through this studio, we provide land and brand shop buildings to brands in C-Town, and enable brands to showcase their Branded Mini-Games in showrooms. Starting from July 2023, brands will be able to operate "Open Chat Room" based on the ChatGPT API through their studio. Through these brand metaverse services, brands can create their own customer communities. In December 2023, we upgraded our existing Open Chat Room to a service called AI TALK by applying a technology known as Retrieval Augmented Generation (RAG). Through AI TALK, brands like online shopping malls can automatically respond to customer queries using the ChatGPT API, which is trained on pre-existing data. This integration of Branded Mini-Games and AI Talk enables brands to create their own unique communities.

Our team has extensive experience in the gaming industry, and our headquarters are located in Baar, Zug, Switzerland.


Providing brand metaverse solutions that bring the world together.


We act with integrity

We take ownership

We support each other to attain our full potential

We respect our people, partners and communities

We follow our core values and work towards our mission to create and improve business results using brand metaverse solutions.


Our Services & Products

At C-Town, we're dedicated to helping brands build their own communities through our tailored 2.5D metaverse platform. Our Studio SaaS enables brands to craft and showcase unique mini-games in our virtual Showrooms, offering an engaging brand experience.

Additionally, brands can strengthen customer loyalty by creating dynamic communities through AI TALK, which incorporates Retrieval Augmented Generation (RAG) technology within the ChatGPT API..


Brands can use the SaaS platform called Studio to create HTML5 brand mini-games, metaverse showrooms, and AI Talk services without coding.

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브랜드 메타버스

브랜드는 코딩 없이 HTML5 브랜드 미니 게임, 메타버스 쇼룸, AI톡 서비스를 만들 수 있는 Studio라는 SaaS 플랫폼을 사용할 수 있습니다.

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Achieve higher engagement, click-throughs and conversions using Branded Mini-Games. Fully-customised HTML5 games that grab your audience’s attention.