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Our story

In 2005, we entered the global market by introducing Try-and-Buy micropayment solutions to mobile phone manufacturers and game development companies. Since then, we have gained the trust of international brands such as Samsung, Gameloft, Namco, EA, Sega, and Ericsson. Since our establishment, we have provided over 1.5 billion games in 55 countries worldwide!

Building on the success of our micropayment solutions, we expanded into the mobile advertising and social gaming market from 2013 onwards. Based on a robust technological background, we developed a unique DIY game solution called Branded Mini-Games (BMG). BMG is essentially the latest available customer loyalty marketing funnel. This tool helps brands or individuals quickly and easily create and launch their own ad games for mobile and online marketing. This service has been provided to over 100 brands, including BMW, Samsung, and KFC.

Starting from 2022, we began upgrading the BMG Studio to offer Branded Mini-Games as a SaaS (Software as a Service) for brand spaces in C-Town. In April 2023, we launched Studio KR. Through this studio, we provide land and brand shop buildings to brands in C-Town, and enable brands to showcase their Branded Mini-Games in showrooms. Starting from July 2023, brands will be able to operate "Open Chat Room" based on the ChatGPT API through their studio. Through these brand metaverse services, brands can create their own customer communities. In December 2023, we upgraded our existing Open Chat Room to a service called AI TALK by applying a technology known as Retrieval Augmented Generation (RAG). Through AI TALK, brands like online shopping malls can automatically respond to customer queries using the ChatGPT API, which is trained on pre-existing data. This integration of Branded Mini-Games and AI Talk enables brands to create their own unique communities.

Our team has extensive experience in the gaming industry, and our headquarters are located in Baar, Zug, Switzerland.


Providing brand metaverse solutions that bring the world together.


We act with integrity

We take ownership

We support each other to attain our full potential

We respect our people, partners and communities

We follow our core values and work towards our mission to create and improve business results using brand metaverse solutions.